WD Purple Pro 12TB Smart Video 3.5" Internal Hard Drive, AllFrame AI Technology, 7200 RPM, SATA 6 GB/s, 550TB/yr, 256MB Cache

Browse: Hard Disk Drives (HDD) 12TB drives

HDD 3.5" 12 TB New

£464.99

£38.75 / TB

Buy now on Amazon.co.uk

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Price history

Full Amazon / New / Used price history, last 12 months. Source: Keepa.

Price insights

£464.99Current price

Averages — arrows compare the current price to each average (▲ above / ▼ below).

£451.8930-day average

▲ 2.9%

£408.5290-day average

▲ 13.8%

£364.40180-day average

▲ 27.6%

£326.27365-day average

▲ 42.5%

Lows & highs

£266.18All-time low · 1 Jul 2025

£472.60All-time high · 23 Nov 2024

£266.1812-month low · 1 Jul 2025

£470.7012-month high · 20 May 2026

Description

Higher Capacity Drives for More Demanding Smart Video Solutions WD Purple Pro delivers big capacities (up to 24TB) for larger scale deployments and longer-term video retention requirements

Enterprise Class Reliability True enterprise class drives designed with the highest level of reliability

With up to 2.5 million hours MTBF, WD Purple Pro is built for high-end video recorders and analytics servers

High Performance for Simultaneous Video Recording and Real-Time AI Analysis Modern cameras and AI-enabled recording systems send multiple streams of high-definition video, picture files and metadata to storage

WD Purple Pro drives deliver our highest level of performance to accurately store all streams

Built for Advanced Smart Video Workloads WD Purple Pro delivers higher workload capability up-to 550TB/year

Keep up with heavy video data capture and AI analysis found in advanced video management systems

Innovative AllFrame Technology AllFrame technology intelligently guides video, picture and metadata streams to disk while helping to reduce dropped video frames